Modules in Our Digital Marketing Course

1. Digital Marketing Overview

• Elements of Digital Marketing
• Digital Marketing Funnel
• How Digital Space change the Entire Business Model
• Digital Marketing VS Traditional Marketing 
• How to setup your Business Online
• Types of Digital Marketing Campaigns : Cases

      2. Domain and Hosting

• What is Domain Name
• How to Choose Domain Name
• What is Web Hosting
• How to Choose Hosting
• What is Shared Hosting
• What is VPS (Virtual Private Server)
• What is Dedicated Hosting
• How to host a Domain
• What is FTP
• Understanding c-panel
• What is SSL
• Protocol HTTP/HTTPS
• How to Create Business e-mail ids?

      3. Fundamentals of Website

• Buying Domain and Hosting
• How to create a website without technical Knowledge
• Understanding Types of Websites
• How to Move Website on Internet

      4. Website Creation

• Understanding Web Design
• Understanding the Structure in html Code
• Designing of Landing Page
• Incorporating basic features
• Adding Facebook Like Box, Twitter Feed, Google Map,
• Enquiry Form & Live Chat, Pdf Downloader

      5. WordPress Installation Theme & Plugin Activation

• WordPress Website Creation
• SEO, Webmaster and Google Analytics Setup
• Advanced WordPress
• Ecommerce Website with WooCommerce
• How to install and activate theme
• How to Install and activate plugins
• 10 Most Essentials Plugins for Website
• Website Speedup Tricks
• Uploading Products
• Coupons and Discounts
• Invoice and Shipping Receipts
• Setting Up Payment gateway
• Order Processing
• SEO Configuration

      6. Graphic Designing

• Graphic Designing fundamentals
• Marketing kit Designing
• Online Document Designing
• Canva

      7. Search Engine Optimization (SEO)

• What is SEO
• Types Of SEO
• Keyword Selection and mapping
• Link Building Techniques
• Difference Between BlackHat, WhiteHat and GrayHat Optimization Process
• Keyword Research Formula
• Tools to Find the Best Keywords
• Webmaster audits
• Setting Structured data on Website
• Penalty Analysis and Control
• Local SEO
• Classified Submissions
• Directory Listing
• Major SEO Tools
• Monitoring and Analyzing
• SEO Progress
• Importance of DA , PA and other factors
• How to rank faster on SERP

      8. Black Hat SEO

• What is Black Hat SEO?
• What are the black hat SEO techniques?
• Does black hat SEO work?
• What is clocking in SEO with example?
• What is a toxic backlink?
• What is keyword stuffing in SEO?

      9. Advance SEO

• Website SEO Audit
• Ecommerce SEO
• What is Structured Data and Rich Snippets
• Competitor Analysis
• Speed Analysis

     10. OFF Page SEO

• Types Of Links
• Directory Submission
• Social Book Marking
• Article Submission
• Guest Blog Posting
• Blog Commenting
• Press Release
• Question/Answers
• Business Listing & Classifieds
• Profile Creation
• Forum Posting

     11. Google Search Console

• How to Submit Website to Google Search Console
• What is Google Webmaster Tool in SEO?
• What is the use of Google Webmaster Tool?
• How do I set up Google Webmaster Tools?
• Setting Filters

     12. Keyword Planning & Research

• What are Keywords?
• What keywords should I use for SEO?
• Keyword or Search Query Types
• How to research Google Keywords (Via Tools)
• Keyword Research Using UberSuggest
• Keyword Research Using Google AutoComplete
• Keyword Research Using Keyword Planner

     13. Google My Business

• What is Google my business?
• What is the purpose of Google my business?
• How does Google business work?
• Does Google My Business Help SEO?
• How do I optimize my business on Google?

     14. Blogging

• Introduction To Blogging
• Setting Up Your Blog – Live
• Blogging Best Practices

      15. SEO Tools

• Ahrefs: SEO Keyword Tool
• KWFinder: SEO Keyword Tool
• Ubersuggest: Keyword Tracking Tool
• Woorank: SEO Ranking Tool
• Google Trends: SEO Checker Tool
• Keywords Everywhere: SEO Keyword Tool
• Screaming Frog: SEO Tools Online
• MozBar

      16. SEO Algorithm

• What is Google algorithm for SEO?
• What is Hummingbird in SEO?
• How often does Google change its algorithm?
• What is Panda in SEO?
• What is PENGUIN in SEO?
• What is Pigeon in SEO?
• What is RankBrain algorithm?

      17. PPC/GOOGLE ADS

• Introduction to Paid Marketing
• Introduction to Search Ads
• Google AdWords Search(PPC) Advertising
• Understanding your customers
• Positioning your Business
• The basics of Strong Landing Pages
• Understanding your Account structure
• Introduction to keywords
• Using the Right Keywords to win the Market Competition
• Top 5 Keyword Analysis Tool
• Maximize Click & Increase the Traffic
• The basics of creating successful ads
• Using Ads Extensions
• Understand and improve your Quality Score
• The basics of Bidding
• The basics of Display Ads
• Understanding Video Ads
• Automated Bidding
• Tips to increase CTR
• Understands Remarketing
• How To Boost ROI
• Conversion Tracking

      18. Search Marketing

• Types of Ads
• Do’s & Don’ts of Ads
• Keyword Match Types 
• Remarketing
• Bid Strategies
• DKI (Dynamic Keyword Insertion)
• Count down Ads
• Bid Adjustment
• Ad Extensions
• URL Option       

     19. Display Marketing

• Remarketing
• CPM Vs CPC
• Branding With Display Marketing
• Types of Ads
• Creation of Banner Ads

      20. Shopping Network & Merchant Center

• Creating Merchant Center Account
• Google Merchant Center Linking With Adwords Creation Of Shopping Campaign

      21. YouTube Marketing

• What is Video Marketing
• Types of Video Marketing
• Importance of Video Marketing
• Introduction to Video ads
• Video ads on Facebook
• Video ads on AdWords
• Video Advertising Case studies
• How to create a YouTube Channel
• Types of Videos
• YouTube SEO
• Understanding Creator Studio
• How to grow it fast
• How to Enable Monetization
• How to do Editing of Video
• How to Promote Video
• Get more views with less Budget
• True View In-Stream Ads
• True View Video Discovery Ads
• Bumper Ads
• Outstream Ads
• Ad Sequence

      22. Video Marketing

• Video Advertising
• AdWords-Instream Videos
• AdWords-Creating retargeting list
• AdWords-Bumper Ads
• Fb-Creating Video ads
• Analyzing video ads report
• Video ads case study

      23. Remarketing

• Cookies vs Data Based Remarketing
• Search Remarketing Ads
• Display Remarketing Ads
• FB Remarketing
• Advance Remarketing Tools
• Creating Remarketing list to Boost ROI

     24. Google Ads Manager Account

• What is Google Ads Manager account?
• How do I set up a Google Ad Manager account?
• How to get Google Partner badge?
• Google Academy for Ads

     25. Google Ads Editor

• What is Google Ad editor?
• What are the benefit of using AdWords editor?
• Expert campaigns from editor
• Import new campaigns through editor

     26. Conversion Rate Optimization

• What is CRO
• Importance of CRO
• A/B and multi Variant Testing
• Heat Map Analysis

     27. Social Media Optimization (SMO)

• Social Media Optimization
• How does Social Media Optimization work?
• What are the benefits of SMO?
• What is difference between SMO and SMM?
• How social media helps in SEO?
• Scope & Importance Of Social Media

      28. Social Media Marketing (SMM)

• What is social media marketing and how does it work?
• What social media marketing involves?
• What are the benefits of social media marketing?

      29. Facebook Marketing

• Facebook Marketing
• Facebook Business Page Creation
• Business Page Optimization
• Adding Features into Page
• Facebook Groups
• Facebook Ads
• Facebook Retargeting
• Facebook Power Editor
• Facebook Shopping Ads
• Facebook Video Marketing
• Lead Generation through Facebook
• App promotion through Facebook
• Reporting & Analysis
• How to create Ad From scratch
• Different Types of Ad campaign
• How to choose the right Ad Objective?
• How to choose right audience for you campaign?
• How to create leads even without having a website?
• How to create Conversion tricks to generate a leads?
• How to create a landing page that converts clicks into leads?
• How to install Facebook pixel and use it later for Remarketing
• How to show your Ads to the People who have already like your page
• How to export your customer data to Facebook Ads
• How to target audience according to their age, gender and demographic location
• Understands the Bid Cap in Facebook Ads
• How to optimize the ad to generate maximum leads within the budget.

      30. LinkedIn Marketing

• Creating Strong profiles on LinkedIn
• Creating Company profiles
• How to Post Jobs on LinkedIn
• How to create Groups on LinkedIn
• LinkedIn Ads
• LinkedIn Retargeting
• Sponsored Content Ads
• Text Ads
• Sponsored In-mail Ads
• Reporting & Analysis

      31. Twitter Marketing

• Twitter Profile Optimization
• Using Hashtags
• Increasing Followers
• What is Re-tweet and Mention?
• Twitter Ads
• Twitter Retargeting
• Twitter Video Marketing
• Lead Generation through Twitter
• App promotion through Twitter
• Reporting & Analysis

      32. Instagram Marketing

• Create Instagram account from scratch
• How to write effective Instagram Bio
• How to promote Multiple Links in Bio
• Switching from Personal to Business
• How to search for relevant Hashtags
• All about Comments and how to use them for real engagement
• Using Story Highlights
• Using Instagram free Insight Tool
• What is shoutout and how to use them
• How to Run ADS
• Remarketing

    33. YouTube Optimization

• How to Upload Videos
• On-Page Optimization of Videos
• How to add End Screens & Annotation to Videos
• How to add Cards to Videos
• How to add Subtitles to Videos in different languages
• SEO of Videos

    34. Pinterest Marketing

• Introduction
• Board Creation
• Adding PINs
• Pinterest Widgets Ads

    35. Google Display Network

• Advertising
• Introduction to Google
• Display network
• Google Display Planner Tool
• Launching Display Campaign
• Optimizing for Better Display Performance

    36. Online Money Making

• Introduction to Google
• Display network
• Introduction to money making online
• Introduction to Google AdSense
• Making Money with YouTube
• Affiliate Marketing
• Earning with Domain Flipping

    37. Google Analytics

• Introduction to Google Analytics
• Essential Google Analytics Reports
• Installing Google Analytics
• Tracking on Website
• Understanding Visitors Persona
• Visitors Acquisitions Reports
• Audience/Behavior Reports
• Advanced Table Filters
• Google Tag Manager Basics
• Adding Google Analytics to Google Tag Manager
• Event Tracking
• How to measure custom campaigns
• Tracking campaigns with the URL Builder
• Understanding Full Reports
• How to Share Reports

    38. Email Marketing

• What is Email marketing
• How it Works
• How to Send Bulk Emails
• Opt-in and Double Opt-in
• How to Setup Email
• Marketing Account
• Setting Up Lists and Webforms
• How to create a Broadcast Email
• How to create a email campaign using Get response
• How to use Autoresponders
• Improving ROI

     39. Affiliate Marketing

• What is Affiliate Marketing
• 3 A’s of Affiliate Marketing
• How people make big bucks from Affiliate Marketing
• How to become a successful Affiliate Marketer
• Ways to do Affiliate Marketing
• Different Types of Affiliate Programs
• High paying Affiliate Program
• Top Affiliate Networks Worldwide
• Creating Affiliate Website
• Affiliate Plugins and Tools

     40. Google AdSense

• What is AdSense?
• Ads Placement
• How to get approval for AdSense?
• Block specific Sites or Category
• How to gets Ads on your Blog/YouTube

    41. E-commerce Marketing

• What is e-Commerce Marketing?
• Categories of e-Commerce
• E-Commerce scenario in India
• SEO Strategy for e-Commerce Website
• Types of E-payments
• Digital Marketing in Ecommerce
• Paid Marketing for Ecommerce
• Challenges in E-Commerce
• Landing Page Optimization for Ecommerce

    42. How to Sell Digital Marketing Services

• How To Improve Your Personal Profiles
• How To Grab Freelancing Projects
• How To Find Projects Online
• Client Servicing – Proposal Creation

    43. Online Reputation Management

• Understand Online Reputation Management
• Why is it required?
• Why PR is more powerful than advertising?
• Why ORM is Important?
• ORM Techniques
• Google Alerts and Mention
• How to Engage With Consumers Online?
• How to Tackle Negative Feedbacks?
• Links and Resources for further study
• Case Study

    44. Lead Generation

• Understanding & Importance
• Landing Page Creation
• Best Practices for Creation
• Landing Page Optimization
• Converting leads into sales

    45. Advance Content Marketing

• Introduction To Inbound Marketing
• Understanding content Marketing
• Generating Content Ideas For Business
• Effective Content Writing & Content Promotion
• Where To Find The HOT Venues
• Content Writers Are Publishing On Now.
• Conduct Proper Research For Your Projects

    46. Creating Digital Marketing Strategy

• Examples of Integrated Marketing Plans
• Using the Best Digital Marketing Channels for Maximum Impact
• Create an Integrated Digital Marketing Plan

    47. Online Advertising

• Online Advertising and its Types
• Display Advertising
• Banners
• Rich Text
• Pop Up and Pop Under
• Contextual Advertising
• In-text
• In-image
• In-video
• In-page
• Payment Modules
• Companies and Networks
• Tracking and Measuring

    48. Cyber Law

• Introduction
• Cyber Law in India
• Overview of the
• Information Technology Act, 2000
• Overview of Rules issued under the IT Act, 2000
• Cyber crimes/Cyber Frauds
• Regulatory Authorities
• Cloud Computing

    49. Market Place Selling

• Introduction To Market Place
• How To Sell On Amazon &Flipkart
• How To Become A Vendor Requirements To
• Become A Vendor
• How To Optimize Product

    50. SMS Marketing

• Introduction To SMS Marketing
• Why SMS Marketing?
• Kinds Of SMS
• Promotional SMS
• Transactional SMS
• How to Integrate SMS On Softwares

    51. Digital Marketing Interview Preparation

• Key career Options
• Job approach
• Interview Day Tips
• Mock Interview sessions